events + public relations

overview

Susan G. Komen Greater Central and East Texas provides funding to local organizations who provide breast health resources. The largest fundraising activity they host each year is the Race for the Cure.

objective

While at Susan G. Komen Austin, I was not only the Director of Marketing and Communications during the 2015 Race, but also served as a Race for the Cure Co-Chair.

process + results

I was responsible for:

• Securing onsite talent and honorary Co-Chair (Amy from the Bobby Bones Show)

• Securing presenting media partnership (iHeart)

• Soliciting and negotiating over $900K annually in pro bono media placements across all platforms (TV, radio, print and web)

• Developing and issuing event press releases

• Developing promotional marketing campaigns, including working with then-Austin Police Chief Art Acevedo and Daily Greens Founder, Shauna Martin

• Crafting and overseeing the run of show from set up to tear down.

MEDIA