strategy

overview

In 2015, Texas Health and Human Services (HHSC) rolled out a replacement program for its traditional Medicaid product for medically-fragile children, ages 20 and under.

objective

Because of the sensitivity of the issue, it was important to maintain constant and effective communication to a variety of audiences including parents and caregivers, legislators, community organizations, and the media.

process + results

To develop the outreach strategy, I managed a team of representatives from more than 15 departments. We crafted notification letters, website content and membership packets, which can all be found on the program page. We also scripted videos and I served as the spokesperson for each video. Post-rollout, we managed a call center and worked with partnering health plans to manage service issues and also capture positive stories to promote via social media.