thought leadership

overview

As a cutting-edge, high-growth healthcare technology company, it is important for BioIQ to maintain a thought-leadership presence within the industry.

objective

As a content strategy consultant, I was asked to develop segmented email campaigns for a variety of corporate audiences and also research and create topical thought leadership blog posts.

process + results

I worked with the VP of Marketing to develop segmented email campaigns targeting benefits and health plan executives and corporate C-suite executives. In addition, as a guest ghostwriter for the BioIQ blog, I wrote about many different hot healthcare topics, including that of social determinants of health.